Airtable Logo [https://s2-recruiting.cdn.greenhouse.io/external_greenhouse_job\_boards/logos/400/152/100/original/Airtable.png?1555636180] [https://airtable.com]Back to jobs [https://job-boards.greenhouse.io/airtable]PRODUCT LEAD, PLG San Francisco, CA; New York, NYApplyAirtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done. Airtable is on a mission to democratize software creation. Our platform is loved by people at more than 500,000 organizations because they can design and build powerful applications (without knowing how to code) that perfectly fit their needs and workflows. Within these organizations “creators” build applications on Airtable’s platform that are used by thousands of their colleagues on a weekly basis to collaborate across business-critical workflows. As a Product Lead for our product-led growth initiatives, you will be responsible for crafting the vision, strategy, and roadmap to accelerate user acquisition, engagement, and retention, focusing on small to midsize organizations. You will work cross-functionally with marketing, design, engineering, and data teams to identify opportunities for growth, execute on high-impact initiatives, and continuously optimize our self-serve user experience. You will also work closely with sales to identify high-value accounts for upsell to Enterprise and lead virtual efforts, coordinating with other pillar PMs. WHAT YOU'LL DO - Develop and execute a comprehensive strategy to drive user acquisition, activation, engagement, and retention. - Own the product-led growth (PLG) motion, working closely with marketing to generate high-value MQLs (web, SEO, lifecycle marketing, paid) and with sales to upsell PQLs. - Investigate and capitalize on untapped expansion opportunities, i.e. in new geographies or sectors. - Utilize A/B testing, user research, and data analysis to inform product decisions and iterate on growth experiments. - Conduct market and competitive analysis to stay informed about industry trends and identify new growth opportunities. - Develop a deep understanding of the needs of users within small to medium organizations to create delightful product experiences that cater to their unique requirements. - Work closely with a product-oriented engineering team and collaborate with cross-functional partners in sales, customer success, and marketing to drive the adoption and expansion of Airtable's product suite in this market segment. - Make customer-driven decisions, prioritize effectively, and execute efficiently in complex and ambiguous situations. WHO YOU ARE - 8+ years of experience as both a product manager and lead. Familiarity with Airtable, low code, productivity tools, or SaaS preferred. - You have excellent communication and collaboration skills, with the ability to work effectively across teams and departments. - You have strong analytical skills and familiarity with A/B testing with the ability to translate data into actionable insights and strategies. - You have familiarity with growth frameworks and methodologies. - You have experience working closely with engineering, design, data, marketing, sales, and customer support to deliver successful products & customer experiences. - You have a track record of taking ownership, showing initiative, and delivering results. Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant [https://drive.google.com/file/d/1jAj2by1bto5g8Xqn9hWNAwPOMGNd\_fM6/view?usp=sharing]. VEVRAA-Federal Contractor If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form [https://airtable.com/shrq13fCV8h1sx2t8] and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants. Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience. Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation.To learn more about our comprehensive benefit offerings, please check outLife at Airtable [https://airtable.com/careers/life-at-airtable]. For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the base salary range for this role is: $240,000 - $339,900 USD Please see our Privacy Notice for details regarding Airtable’s collection and use of personal information relating to the application and recruitment process by clickinghere [https://www.airtable.com/company/personnel-privacy-notice]. APPLY FOR THIS JOB - indicates a required field First Name_Last Name_Preferred First NameEmail_Phone_Resume/CV\*AttachAttachDropboxGoogle DriveEnter manuallyEnter manuallyAccepted file types: pdf, doc, docx, txt, rtf Cover LetterAttachAttachDropboxGoogle DriveEnter manuallyEnter manuallyAccepted file types: pdf, doc, docx, txt, rtf LinkedIn ProfileAre you currently based in San Francisco Bay Area or New York City area and willing to come into the Airtable office 2-3x per week?\*_Select...If you are not based out of the San Francisco Bay Area or New York City Area, please answer the following: 1) Where you are currently located? 2) Would you be willing to relocate? (This is required for our open positions - see job description for team specific locations) (Please note if you are already actively looking to relocate to SF). _How many total years of industry product management experience do you have?\*_Select...Please briefly share your experience in product-led growth (3-4 sentences). 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Disabilities include, but are not limited to: - Alcohol or other substance use disorder (not currently using drugs illegally) - Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS - Blind or low vision - Cancer (past or present) - Cardiovascular or heart disease - Celiac disease - Cerebral palsy - Deaf or serious difficulty hearing - Diabetes - Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders - Epilepsy or other seizure disorder - Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome - Intellectual or developmental disability - Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD - Missing limbs or partially missing limbs - Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports - Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) - Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities - Partial or complete paralysis (any cause) - Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema - Short stature (dwarfism) - Traumatic brain injury Disability StatusSelect...PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. 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