The percentage of newly acquired users who successfully complete a desired action, such as making a purchase or signing up, indicating the effectiveness of acquisition efforts.
The percentage of visitors who leave a website after viewing only one page. This metric is an indicator of potential issues with site engagement or relevance.
Measures the success of different marketing or distribution channels in reaching and engaging the target audience, impacting sales and customer acquisition.
The percentage of customers, or subscribers, who stop using a product or service within a given timeframe, indicating customer retention and satisfaction.
The total expense incurred to acquire a new customer, including both marketing and sales costs; understanding CAC is crucial for evaluating profitability and growth strategies.
The total revenue a business expects from a single customer throughout their entire relationship with a product or service, crucial for profitability and customer strategy.
The additional revenue generated from existing customers through upsells, cross-sells, or upgrades, indicating successful value addition and customer growth.
A measure of the speed and extent to which customers start using a new product or service, reflecting its market acceptance and effectiveness of launch strategies.
The percentage of referred prospects who become customers, gauging the effectiveness of referral programs in driving successful new customer acquisitions.
The analysis of the origin of a platform's visitors, like search engines, social media, or direct visits, providing insight and understanding of audience acquisition strategies.
An indication of how many new users each existing user refers or brings to a product, measuring the effectiveness of its referral or sharing mechanisms.