Traffic Source Distribution is key for understanding how users discover a product, guiding Product Managers in resource allocation and marketing strategy optimisation. A balanced distribution reveals a healthy marketing mix, essential for driving growth, user acquisition, and adapting to market demands.
Methodology:
- Identify Traffic Sources,
- Implement tracking tools,
- Collect traffic data,
- Calculate the Traffic Source Distribution,
- Analyse and interpret the results,
- Evaluate performance by source,
- Optimise marketing strategies,
- Adjust and monitor continuously.
Benefits:
- Strategic marketing optimisation,
- Enhanced audience insights and targeting,
- Improved ROI and conversion tracking.
Limitations:
- Complexity in multi-channel attribution,
- Rapid changes in digital marketing landscapes,
- Risk of overreliance on certain traffic sources.