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Discover The PM Repo’s Top Metrics from 2024, featuring 10 essential guides that Product Managers relied on to measure, track, and optimise performance. From usability insights to revenue metrics, these tools empower you to work smarter, focus on what matters, and make data-driven decisions. Each section offers a concise overview of the metric, its best use cases, and why it’s worth understanding—plus links to in-depth guides for deeper insights. Whether you’re refining your strategy or scaling your product, this roundup will elevate your decision-making in 2025.
Metrics are the backbone of effective Product Management. They provide the clarity needed to make informed decisions, prioritise tasks, and measure progress against goals. From understanding user engagement to assessing financial performance, metrics empower Product Managers to focus on what truly matters—delivering value to users while achieving business objectives.
Over the past year, The PM Repo has curated an extensive library of how-to guides, offering practical insights into some of the most critical metrics for Product Managers. This article highlights the top 10 metrics that resonated most with our readers in 2024. These metrics, spanning usability, engagement, revenue, and efficiency, have proven invaluable in navigating real-world challenges.
For each metric, we provide a concise overview of its purpose, when to focus on it, and why it’s worth understanding. Each section links to a comprehensive how-to guide, ensuring you have everything you need to integrate these metrics into your workflow seamlessly. Whether you’re refining your workflow or scaling your product, this roundup will equip you with the insights to tackle challenges effectively.
Let’s dive into the top metrics that shaped Product Management this year!
Net Revenue Churn tracks the revenue lost from cancellations or downgrades, offset by any revenue gained from upsells or expansions. This metric provides a comprehensive view of how well your business retains and grows revenue from existing customers.
Monitor Net Revenue Churn to assess customer retention strategies and evaluate upsell effectiveness. It’s particularly critical for subscription-based models.
Teams focusing on Net Revenue Churn foster long-term growth by prioritising retention over acquisition. While challenging to track, its insights are pivotal for sustainable success.
Curious about how to calculate and reduce Net Revenue Churn?
Check out the full guide here: Net Revenue Churn How-to Guide.
Average Revenue Per User (ARPU) calculates the average revenue generated per active user, offering insights into how effectively your product monetises its user base. It’s a valuable metric for gauging profitability and identifying opportunities for upselling or cross-selling.
ARPU is ideal for subscription-based products or those seeking to optimise pricing strategies. Use it to evaluate upsell campaigns or test monetisation changes.
By improving ARPU, teams can boost profitability without scaling user acquisition. While sensitive to pricing changes, its ability to reveal monetisation opportunities makes it powerful.
Curious about how to calculate and optimise ARPU?
Check out the full guide here: Average Revenue Per User How-to Guide.
Channel Effectiveness evaluates the return on investment (ROI) for different customer acquisition channels, helping you identify which strategies are driving the most impactful results. This metric is crucial for optimising your marketing mix and scaling growth.
Use this metric to identify high-performing acquisition channels and optimise marketing spend. It’s especially valuable for multi-channel strategies.
By focusing on Channel Effectiveness, teams can allocate resources strategically and maximise impact. While data-intensive, its insights are crucial for sustainable growth.
Curious about how to measure and improve Channel Effectiveness?
Check out the full guide here: Channel Effectiveness How-to Guide.
Burn Rate is a measure of how quickly your company is spending its cash reserves. It’s a vital metric for understanding financial health, particularly for startups and scaling businesses, where funding and operational efficiency are critical.
Monitor Burn Rate during scaling phases or when planning runway extensions. It’s particularly crucial for startups managing limited funding.
By tracking Burn Rate, teams ensure sustainable growth and align financial strategies with business goals. While it’s retrospective, its predictive power makes it vital.
Curious about how to calculate and manage Burn Rate?
Check out the full guide here: Burn Rate How-to Guide.
Cost Per Thousand Impressions (CPM) tracks the cost of reaching 1,000 potential customers through your advertising efforts. This metric helps you understand how effectively you’re spending your advertising budget and whether your campaigns are achieving their intended reach.
CPM is essential when scaling advertising campaigns or targeting broad awareness. Use it to benchmark ad costs across platforms and optimise budget allocation.
Teams using CPM effectively balance reach with budget, optimising campaigns for maximum ROI. While not tied to conversions, its role in awareness makes it indispensable for top-of-funnel strategies.
Curious about how to calculate and improve CPM?
Check out the full guide here: Cost Per Thousand Impressions How-to Guide.
Acquisition Conversion Rate measures the effectiveness of your acquisition efforts by calculating the percentage of visitors who complete a desired action, such as signing up or making a purchase. This metric directly correlates with the success of your marketing and onboarding strategies.
Track this metric when launching campaigns, refining landing pages, or testing acquisition channels. It’s particularly useful for evaluating the effectiveness of marketing strategies.
By optimising Acquisition Conversion Rate, teams can maximise return on marketing spend and refine the user journey. While influenced by multiple factors, its direct impact on growth makes it critical.
Curious about how to boost your Acquisition Conversion Rate?
Check out the full guide here: Acquisition Conversion Rate How-to Guide.
Monthly Recurring Revenue (MRR) quantifies the predictable income generated from subscription-based products each month. It serves as a critical measure for assessing financial performance, forecasting growth, and understanding the stability of your revenue streams.
MRR is invaluable for tracking growth, forecasting revenue, and making strategic investment decisions. Use it to monitor the impact of pricing changes or new customer acquisition.
By focusing on MRR, teams can identify growth opportunities, improve customer retention, and predict cash flow. While it’s primarily financial, its insights directly impact product strategies.
Curious about how to calculate and optimise MRR?
Check out the full guide here: Monthly Recurring Revenue How-to Guide.
Bounce Rate measures the percentage of users who leave your site or app after viewing only one page. This metric can highlight friction points in your user journey, revealing where visitors may be losing interest or encountering obstacles that prevent further engagement.
Focus on Bounce Rate when optimising landing pages, onboarding flows, or marketing campaigns. It’s particularly useful for identifying and addressing content or design issues.
Teams that monitor Bounce Rate gain insights into user intent and barriers to engagement. While it doesn’t capture deeper engagement, its ability to highlight first-touch issues makes it essential for conversion optimisation.
Curious about how to analyse and improve Bounce Rate?
Check out the full guide here: Bounce Rate How-to Guide.
Monthly Active Users (MAUs) provide a clear snapshot of user engagement by tracking the number of unique users who interact with your product within a given month. This metric is a key indicator of your product’s health and popularity, offering insights into user adoption, retention, and overall growth.
MAUs shine when evaluating product health, monitoring growth trends, or measuring the effectiveness of marketing campaigns. It’s particularly valuable for products with recurring usage patterns.
By tracking MAUs, teams can identify engagement trends, evaluate retention strategies, and prioritise features that drive sustained usage. While it doesn’t reveal granular user behaviour, its broad applicability makes it a cornerstone metric.
Curious about how to define and track MAUs effectively?
Check out the full guide here: Monthly Active Users How-to Guide.
The System Usability Score (SUS) is a simple yet effective way to evaluate the usability and satisfaction of your product. By using a standardised 10-question survey, SUS provides a quantitative score that reflects users’ perceptions of your product’s ease of use and overall experience. It is widely recognised as a reliable and benchmarkable metric, making it a popular choice for usability testing.
SUS is ideal for assessing the usability of new features, prototypes, or product iterations. Use it post-launch to gather actionable insights or during user testing sessions to identify usability issues early.
Teams leveraging SUS report improved product usability and higher user satisfaction. It fosters data-driven decisions by quantifying user perceptions. While subjective, its simplicity and benchmarking capability make it indispensable for continuous improvement.
Curious about how to calculate your System Usability Score?
Check out the full guide here: System Usability Score How-to Guide.
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