I am a results-driven product manager with a proven track record of developing and executing successful strategies that deliver high-impact results. With a passion for sustainability and the environment, I have spent my career working with innovative companies and organisations that share my values.
In my current role as Product Manager at Sylva Foundation, I led the strategic re-branding, roadmapping, and full-stack software update of the myForest platform, resulting in a 20% increase in total users and a 50% increase in paid membership conversion rates. I maximised inbound marketing strategies for both B2B and B2C clientele while developing low and high-touch customer funnels that led to a 46% increase in users over a two-year period. I also conducted extensive market research and competitive analysis to create a three-year product business plan aimed at outlining key customer requirements, ongoing feature prioritisation, and product differentiation.
Previously, as a Junior Product Manager at Sylva Foundation, I championed the introduction of a CRM system and maintained key strategic relationships with government, charities, and private organisations to exceed project and programme targets that informed environmental policy and grant delivery mechanisms.
My expertise also includes digital marketing, as demonstrated during my time as Digital Marketing Manager at Exclusive Woodcraft, where I spearheaded the creation and implementation of the company's new branding guidelines and coordinated the development of a new company website.
I hold a Master of Science degree in Forestry with International Experience from Bangor University and have completed professional courses in product management, project management, and risk management from institutions such as Harvard University and the University of Maryland.
As a member of the Association for Project Management and the Institute of Chartered Foresters, I am committed to continuous learning and professional development. I am also proficient in programming languages such as HTML, CSS, JavaScript, SQL, Python, and C.
I am excited to connect with like-minded professionals and explore new opportunities to make a positive impact in the world.