Session Length is key for gauging user engagement and satisfaction, indicating how well a product meets user needs. For Product Managers, optimising Session Length through improving usability, content, and features is crucial for enhancing user experience, satisfaction, and driving success.
Methodology:
- Define a session,
- Implement tracking mechanisms,
- Collect data,
- Calculate the average Session Length,
- Analyse and interpret the results,
- Segment the analysis and identify trends.
Benefits:
- Insight into user engagement and content value,
- Improved user experience and satisfaction,
- Opportunities for monetisation and growth.
Limitations:
- Quality vs quantity of engagement,
- Variability across different user intentions,
- Potential for misaligned incentives.