Monthly Active Users measures unique monthly user engagement, crucial for assessing product stickiness and growth trends. For Product Managers, it indicates the health and potential of their product, guiding decisions on user acquisition, retention, and development to drive long-term success and sustainability.
Methodology:
- Define active user,
- Implement tracking systems,
- Collect data,
- Calculate Monthly Active Users,
- Segment and analyse results.
Benefits:
- Assessment of user engagement and retention,
- Strategic planning and resource allocation,
- Market position and competitive analysis.
Limitations:
- Potential for misinterpretation in isolation,
- Fluctuations due to external factors,
- Risk of overemphasis on growth over quality.