Daily Active Users quantifies the total number of unique daily user engagement, essential for Product Managers to monitor product health and value. Optimising Daily Active Users indicates engagement success and guides improvements, working with metrics like Monthly Active Users (MAU) for a complete user behaviour view. Focusing on Daily Active Users enhances satisfaction, retention, and growth.
Methodology:
- Define active user,
- Implement tracking mechanisms,
- Collect daily data,
- Calculate the Daily Active Users,
- Analyse and interpret trends.
Benefits:
- Immediate user engagement insights,
- Growth and trends analysis,
- Benchmarking performance.
Limitations:
- Variance in user engagement levels,
- Potential for misinterpretation and isolation,
- Short-term focus risk.