Stickiness measures a product's ability to retain users, shown by the Daily Active Users to Monthly Active Users ratio, indicating user engagement and product-market fit. For Product Managers, optimising Stickiness involves improving user experience and engagement, crucial for building a loyal user base and driving long-term success.
Methodology:
- Define active user,
- Select timeframes,
- Measure daily and monthly active users,
- Calculate the Stickiness ratio
- Analyse and interpret the results,
- Segment the analysis and identify trends.
Benefits:
- Enhanced user retention and loyalty,
- Opportunities for cross-selling and up-selling,
- Valuable feedback loop for continuous improvement.
Limitations:
- Difficulty in achieving balance,
- Potential for neglecting new user acquisition,
- Measuring and interpreting challenges.