Session Frequency measures user engagement frequency, crucial for assessing product stickiness and user retention. For Product Managers, optimising this metric through user behaviour analysis and enhancing the user experience is key to increasing engagement, satisfaction, and loyalty, indicating a strong product-market fit.
Methodology:
- Define a session,
- Choose a timeframe,
- Track user sessions,
- Calculate the average session frequency,
- Analyse and interpret the data,
- Segment the analysis and identify trends.
Benefits:
- Increased user engagement and retention,
- Insights into user behaviour and preferences,
- Opportunities for targeted communication and marketing.
Limitations:
- Potential for misinterpretation without context,
- Variability across user-segments and platforms,
- Risk of focusing on quantity over quality.